Alex Campbell is a Freelance EP/Production Director with a proven track record producing IRL & URL experiences.
Alex’s career has spanned 12 years, 3 countries and multiple disciplines centering on Experiential, Digital & Social production. As a producer Alex learnt the value of compromise, efficiency, and what it takes to get a creative idea made without breaking it. As a leader, Alex brings those pragmatic principles with him but with a focus on bringing talented people together to achieve a common goal and empowering them to deliver their best results.
The Martin Agency
2023 - 2024
Richmond, VA
VP, Director of Activations | Jan ‘23 - Jan ‘24
My role as Activations Director is to oversee the development of IRL and URL experiences within the Culture Impact Lab which creates PR focused activations around brand/celebrity partnerships & experiential.
CIL has a data & analytics team which saw me take the lead on developing a methodology involving AI for finding sub-cultures and fandoms online.
Additionally, based on my background in digital production and creative technology I also consult on emerging tech (AI, AR, VP and gaming) across the agency.
Notable work:
SuperJoy
2022 – 2022 | 1 year
Richmond, VA
VP, CD Studio Head | Jan ‘22 - Dec ‘22
I lead the SuperJoy studio throughout 2022 with a goal of developing it’s capabilities and returning it to profitability.
SuperJoy was founded as an affiliate studio to The Martin Agency with a previous focus solely on post-production (editorial and finish), my goal was to keep those capabilities in place while developing the Live Action, Digital and Animation teams.
Under my leadership the studio headcount grew by 20% while revenue grew by 30% achieving profitability and producing some of the best work SuperJoy had delivered to date.
The Mill
2021 - 2021 | 5 months
New York, NY
EP, Creative Technology | Feb ‘21 - June ‘21
My role was to develop and oversee Creative Technology and experiential production with the Mill’s NY team. I worked closely with Regional and Global EP’s, CD's and Artist leads to pitch, develop and produce XR and Experiential Technology based projects.
180NY (BIOS)
2018 – 2021 | 2 yrs
New York, NY
Head of Creative Development Oct ‘20 - Jan ‘21
Dir. Integrated Production Sept ‘18 - Sept ‘20
I lead Creative Operations and production at BIOS since joining in 2018. A start up agency within the TBWA network, its mission has been to test and prove a different way of producing content and developing creative work. Using social media as our primary tool, we built highly engaged organic communities by getting our brands to show up as authentic fans of the culture our consumers care about. We were particularly successful with Slim Jim’s Instagram account growing it from 10,000 to 1.3M followers within a year.
We did this primarily by leaning into trending content formats, cultural moments and developing influencer programs and PR worthy products and stunts.
Initially my role was to operationalize an agile model of integrating client teams into daily scrums to approve and produce content within hours or days.
Having grown the team from 4 to 12 pax, my role then expanded to creative partner of the business overseeing all aspects of the work and agency operations. In addition to expanding and managing the team, I was able to help stand up a new agency offering called 180Made the fabrication and art production studio for the agency.
Notable Work:
TBWA\Chiat\Day
2016 – 2018 | 2 yrs
New York, NY
Assc. Director of Interactive Sept ‘17 - Aug ‘18
Snr. Interactive Producer Sept ‘16 - Aug ‘17
My role was to develop and oversee Interactive, Creative Technology and Experiential Production at TBWA across all of their clients. I worked closely with CD's and ECD's to develop interactive projects from their infancy to ensure approaches that were both viable and feasible while still achieving the creative intention. In addition to managing and articulating creative vision I personally designed and developed experiences utilizing skills in game design, CAD drawing, UX design and motion graphics.
Notable Work:
Rush Digital Interactive
2014–2016 | 2 yrs 3 months
Auckland, NZ + New York, NY
Snr. Interactive Producer Aug ‘15 - Aug ‘16
Interactive Producer June ‘14 - July ‘15
I started at Rush in New Zealand as a producer developing interactive installations and advergames. It was here I was able to merge together my love of games, architecture and digital media to create world-first experiences and creative technology products.
In 2015 I moved to the US to open an office for Rush in NYC to start a new business pipeline in advertising.
Notable Work:
The Upside
2011 – 2014 | 3.5 yrs
Auckland, NZ
Founder / Producer / Designer
I founded The Upside in 2011 as a collaborative studio with a focus on delivering projection design, animation and video production services for live events.
Projects ranged from music festivals, corporate events, sporting events & brand experiences.
My role ranged from sales and business management to the creative production and on-site delivery.
Notable Clients: ANZ, ASB, Sealord, SkyTV, King in The Ring, Rhythm & Vines, Fuji Xerox and The American Chamber of Commerce.
Inventa World
2009 | 7 months
Vancouver, BC
Production Crew
Worked on the traveling team for this 2010 Winter Olympic’s Promotional event around Western Canada installing a 2500 sq. ft. domed experience containing 4 custom build winter sport experiences. From a scent-enabled virtual bobsleigh simulator to speed hockey and biathlon shooting games.
The job involved driving a 30ft truck to 12 Canadian cities, pack-in and strike of installation along with hosting of the experience while on location.
Education.
Disguise Virtual Production Accelerator ‘23
Program Graduate
Media Design School ‘13
Graduate Diploma of Creative Technology - VFX / Motion Graphics
Auckland University of Technology ‘06 - ‘07, ‘10
Bachelor of Design - Spatial Design
Auckland University of Technology ‘05
Certificate of Art & Design Intermediate